Triveni Engineering & Industries Ltd. has launched two whisky brands, Matsya Triple Reserve and The Crafters Stamp, aimed at the premium and super premium segments in Uttar Pradesh, with a plan to expand statewide by FY 26. Matsya is priced at INR 690 for 750 ml, while The Crafters Stamp is priced at INR 950, with projected production capacities of 135,000 liters and 420,000 liters respectively.